What’s in a name? For books, more than you know.

As Johanna Rothman and I prepare the early release for our book on distributed agile organizations, I’m learning more and more about book publishing.

For instance, with non-fiction books, the title usually has 2 key parts:

  • The Promise – What the book hopes to deliver to the reader
  • “What’s in it for me” (WIIFM) – what should the reader get from reading the book

For instance, an example from Johanna’s last book:

Create Your Successful Agile Project: Collaborate, Measure, Estimate, Deliver

Johanna and I are putting together our years of experience working with distributed agile teams in a variety of situations.  Would you help us in picking a title for our new book?

Just fill out this survey by April 2.



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